How ITC e-Choupal Connects Corporate Giants, Farmers & Consumers

 

itc e choupal case study

Itc E-Choupal Case Study. A. Words: ; Category How well does the ITC e-Choupal initiative really respond to the development meets, concerns and priorities of rural India? ITC’s profit objectives and social objectives are not conflicting. ITC not only transformed the business of farming but also with it the life of the Indian farmer. 1 E-CHOUPAL: ITC’S RURAL NETWORKING PROJECT* I. Abstract In Hindi (an Indian language spoken in most parts of Northern and Central India), a choupal is a village gathering milletlerns.ga e-choupal initiative—whereby a choupal is equipped with a computer and . Nov 14,  · ITC e-Choupal: An Introduction Company Logo Why ITC thought of e-Choupal The Tactical The Strategic The Social Imperative Imperative Imperative ITC’s distance Horizontal from Farmer spread Daily price inflation Vertical presence Capture of Intra- day Price shifts Risk Seasonal price management Inflation Company Logo E Chaupal Case.


Itc e - choupal-ppt-final


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No notes for slide. Itc e - choupal-ppt-final 1. Fragmented farms2. Weak institutions3. Involvement of intermediaries4, itc e choupal case study. Information Asymmetry 8. Other e-Choupal Initiative Company Logo E-chaupal Haryali Kisaan BazaarMain Procurement Rural RetailobjectiveBenefit to the computer application to provide provide better method of cultivation byfarmers market information trained agronomistSynergies Synergies with products which Synergies with what DSCL is ITC is manufacturing selling inputs to agriculture plus other servicesEconomies of km area coverage km area coveragescaleProcurement near small town Strategically placed near petrol pumpcentre mainly Future of e-Choupal Company Logo Version 1.

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itc e choupal case study

 

ITC’s e-Choupal: A case study on Rural Marketing Initiative Management Case Prof. Rajesh Panda Deputy Director, Associate Professor, SIBM, Pune E-mail: [email protected] India is primarily an agrarian economy. It still employs more than 58% of population and accounts for 15 % of the GDP. Though the sector’s share has been dipping, it. Itc E-Choupal Case Study. A. Words: ; Category How well does the ITC e-Choupal initiative really respond to the development meets, concerns and priorities of rural India? ITC’s profit objectives and social objectives are not conflicting. ITC not only transformed the business of farming but also with it the life of the Indian farmer. Jan 04,  · ITC’s e-Choupal – a case study at the Harvard Business School for many years – has been a constantly evolving model. In its evolution into a platform and then an ecosystem, the media for interaction naturally expanded to mobile phones, Farmers’ Field Schools, Choupal Haats milletlerns.ga: TBI Team.